STARTUP BRANDING FUNNEL
Within this book, you will learn:
How to understand brands from customers' and entrepreneurs' perspective to form unique relationships.
How to develop and communicate unique brand stories to engage your customers.
How to find your product-market fit and upgrade it to brand-market fit.
How to use SBFunnel tool to systematically answers questions among proposed SBFunnel building blocks.
How successful book co-creators (like BellaBeat, GoOverseas) and other startups (like Buffer, Zappos) succeed in answering those questions to build powerful brands.
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