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Šifra proizvoda: 426270
Godina izdanja: 2015
Broj stranica: 216
Uvez: Meki uvez
Format: 22 cm
ISBN: 978-961-92961-4-1
Izdavač: MERITUM D.O.O.
Država: Slovenija
Internet cijena: 149,00 kn

Opis Within this book, you will learn:
How to understand brands from customers' and entrepreneurs' perspective to form unique relationships.
How to develop and communicate unique brand stories to engage your customers.
How to find your product-market fit and upgrade it to brand-market fit.
How to use SBFunnel tool to systematically answers questions among proposed SBFunnel building blocks.
How successful book co-creators (like BellaBeat, GoOverseas) and other startups (like Buffer, Zappos) succeed in answering those questions to build powerful brands.


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