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Peručić Doris

CRUISING-TURIZAM: razvoj, strategije i ključni nositelji

Code: 424237

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Published: 2013

Country: Croatia

Language: Croatian

Binding: Hardcover

Number of pages: 270

Dimensions: 24,5 cm

ISBN: 978-953-7153-27-4

Publisher: SVEUČILIŠTE U DUBROVNIKU

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About the Book
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About the Book

Svjetsko tržište pomorskih krstarenja vrlo je dinamično. Izuzetan rast potražnje za krstarenjima koji se u novije vrijeme bilježi na svim svjetskim tržištima, potvrđuje da je tržište pomorskih krstarenja još u fazi rasta. Ponuda je iznimno bogata i raznovrsna i gotovo svi segmenti potrošača mogu pronaći krstarenje po vlastitom ukusu. Trendovi na tržištu pomorskih krstarenja, tehnološke inovacije, zahtjevi za zaštitom okoliša i drugi bitni čimbenici u okruženju nameću potrebu za razumijevanje ovog fenomena i proširivanje znanja i spoznaja o zakonitostima po kojima se cruising-turizam razvija kako bi se djelotvornije upravljalo njegovim razvojem. Cruising-turizam je jedan od najdinamičnijih segmenata svjetskoga turističkog tržišta i jedna je od okosnica u razvoju hrvatskog turizma.Knjiga obuhvaća, prikazuje i raščlanjuje sve važnije teorijske i aplikativne elemente tržišta pomorskih krstarenja u svijetu. Sustavno se obrađuju činitelji koji utječu na razvoj cruising-turizma, na promjene u ponudi i potražnji i marketinškom menadžmentu cruising-kompanija kako bi se čitatelji upoznali s inovativnim i sveobuhvatnim menadžerskim pristupom upravljanja u cruising-industriji tijekom povijesti i u današnjim uvjetima sve oštrije konkurencije.

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CRUISING-TURIZAM: razvoj, strategije i ključni nositelji

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