Filtering
hr en de
0 0
0 0
Homepage Items Antiquarian Books Medicine Popular Medicine IKONOKLAST: neuroznanstvenik otkriva kako razmišljati drugačije
Antikvarno
1

IKONOKLAST: neuroznanstvenik otkriva kako razmišljati drugačije

Code: 315352
(0)Leave a review
Published: 2010
Country: Croatia
Language: Croatian
Binding: Hardcover
Number of pages: 250
Dimensions: 24 cm
ISBN: 9189532461006
Price
$ 15,64

As a Club member you save $ 0,47.

Price includes VAT. For the European Union from 01.07.2021 the price of the product and postage may vary according to the tax rate for the country of delivery.

Do you want to save up to $ 0,47 on this order and become a member of the Dominović Club?

Available now
About the Book
Knjiga je nova, zapakirana. Zbog čega su ikonoklasti tako nevjerojatno kreativni i uspješni? Oni prelaze prepreke zbog kojih se većina nas zaustavlja na mjestu. Mozak ima tri prirodne zapreke koje sprječavanju uistinu inovativno zmišljanje: neispravna percepcija, strah od neuspjeha te nesposobnost uvjeravanja drugih. No kao ikonoklast možete se probiti kroz te prepreke. Vodeći neuroznanstvenik Gregory Berns pokazuje nam kako se to postiže, u ovoj analizi znanosti koja stoji u poleđini jedinstvenog razmišljanja. Jeste li znali da kada gledate jedno te istu stvar više puta zaredom, vaš mozak troši sve manje i manje energije? Vaš um već zna što je to što gleda, pa se ne napreže kako bi ponovno prerađivao taj događaj. Tek se postavljanjem u nove situacije možemo natjerati na drugačije razmišljanje i naglo oživljavanje vlastite kreativnosti. Berns povezuje ovakve uvide sa živopisnim ričama o ikonoklastima koji ih utjelovljuju. Mladi Walt Disney proveo je mnogobrojne sate zureći u svoje crteže na kinoplatnu kako bi lakše zamislio pokretne slike i ilustracije u revolucionarnoj mješavini. David Dreman, koji je bio izvanredan trgovac, nadišao je svoj strah od neuspjeha shvaćanjem psihologije tržišta i prepoznavanjem ogromne vrijednosti u dionicama koje su drugi zanemarivali. Ray Kroc je stvarao nove društvene poveznice sa svojim kupcima iz McDonaldsa i time postao dominantan u svome polju. Najkreativnije i najinventivnije zamisli dolaze od pojedinaca koji rade ono za što drugi kažu da se ne može. I vi se možete otrgnuti od nutarnje želje za konformizmom − i nadići svoja prethodna ograničenja. Stvorite razumijevanje o preprekama koje stoje na putu do vašeg uspjeha. Gledajte na realnost drugačije, zanemarite svoj strah i proširite svoju socijalnu inteligenciju. Otkrit ćete da mnogo kreativnije stvarate inovacije - i lakše primjenjujete svoje svježe ideje s velikim efektom.
Comments
Ocjena proizvoda
No comments yet. Be the first one to comment.
Comment

Rate the article

Rate the product

Your e-mail will only be used for the purpose of responding to your comment.
FAQ
How long will it take for my order to be shipped?

Your order will be shipped within 5 business days. If certain products are not readily available, you will be informed about it during the shopping process. More information about delivery can be found here.

Do you deliver outside Croatia?

Yes, we deliver worldwide. If you want to find out more about delivery costs for specific countries click here.

How much does delivery cost?

In Croatia and Slovenia delivery costs 5,00 €. For orders over 55 € delivery is free. For more information about delivery costs in Croatia, as well as other countries, check our Delivery Price List.

Can I pick up my order on the same day I placed it?

We always notify our customers when their books are ready to be picked up, so you will have to wait for the notification that will be sent to your e-mail address or to the phone number you left as your contact in the order.

I seem to be unable to find my way around the webshop. Is there another way to place an order?

If you’re having problems with your web order, you can always contact us via mail or phone. You can also place an order by phone or mail, but then you have to give us the following information: your name and surname, delivery address, your e-mail and phone number.

Loyalty Club

A special treatment awaits the true book lovers who join our Dominović Loyalty Club.

Our Club members have various discounts and we remember all their orders.

Learn more

Newsletter

Subscribe to our newsletter and get a 10% discount off your first purchase.

Zatvori

We value your privacy and personal data. We have updated our Privacy Policy in compliance with the latest General Data Protection Regulation.
To ensure that we give you the best experience on our website, we sometimes store small text files on your devices which are also known as cookies. 
You can read more about our Privacy Policy here.
You can read more about our Cookie Policy here.
You can manage and/or update or delete your cookie settings during every visit on our website. You can read more in our Cookie Policy.

Google Maps
Facebook Messenger (like page)
Instagram
Sendgrid

Google Analytics