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Homepage Items Books Business & Economics Marketing OSNOVE STRATEŠKOG MARKETINGA

OSNOVE STRATEŠKOG MARKETINGA

Code: 424592
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Published: 2014
Country: Croatia
Language: Croatian
Binding: Paperback
Number of pages: 442
Dimensions: 26 cm
ISBN: 978-953-0-30277-8
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$ 30,43

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About the Book
... S obzirom na interdisciplinarni pristup obra enoj problematici, recenzirana je knjiga rele vantna i za sve koji se zanimaju za općenitu problematiku strateškog upravljanja te postizanja/očuvanja konkurentske prednosti u širem smislu te riječi. ... Osim toga, kao važno obilježje recenziranog djela treba izdvojiti služenje gotovim predlošci-ma za primjenu teorijskih koncepcija u studentskim projektima i konkretnim poslovima. ... Recenzirano će djelo zasigurno biti korisno i široj stručnoj javnosti, bez obzira na to je li riječ o sadašnjim ili potencijalnim menadžerima ekonomske struke ili pak onima koji samo žele osvježiti relevantna znanja iz područja marketinga i strateškog upravljanja. prof. dr. sc. Nikša Alfirević, Ekonomski fakultet Sveučilišta u Splitu ... Originalna obrada aktualnih sadržaja, koja uključuje i studije slučajeva, daje potrebnu inter-disciplinarnost proučavanju marketinga kako u profitnom, tako i u neprofitnom sektoru. .... Knjiga je koncipirana tako da čitatelju na metodičan, jasan i jednostavan način predoči problematiku i istodobno ga potakne na razmišljanje (pitanja za raspravu navedena pod naslovom Za one koji žele znati više) te zainteresira za daljnje proučavanje problematike (navođenjem ključnih autora i preporučene literature na kraju svakog poglavlja). Studentima će poslužiti kao priprema za tržište rada.
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Your order will be shipped within 5 business days. If certain products are not readily available, you will be informed about it during the shopping process. More information about delivery can be found here.

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In Croatia and Slovenia delivery costs 25 kn. For orders over 300 kn, delivery is free. For more information about delivery costs in Croatia, as well as other countries, check our Delivery Price List.

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