Homepage Items Books Business & Economics Marketing OSNOVE STRATEŠKOG MARKETINGA

Pavičić Jurica Gnjidić Vladimir Drašković Nikola

OSNOVE STRATEŠKOG MARKETINGA

Code: 424592

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Published: 2014

Country: Croatia

Language: Croatian

Binding: Paperback

Number of pages: 442

Dimensions: 26 cm

ISBN: 978-953-0-30277-8

Publisher: ŠKOLSKA KNJIGA

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About the Book
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About the Book

... S obzirom na interdisciplinarni pristup obra enoj problematici, recenzirana je knjiga rele vantna i za sve koji se zanimaju za općenitu problematiku strateškog upravljanja te postizanja/očuvanja konkurentske prednosti u širem smislu te riječi. ... Osim toga, kao važno obilježje recenziranog djela treba izdvojiti služenje gotovim predlošci-ma za primjenu teorijskih koncepcija u studentskim projektima i konkretnim poslovima. ... Recenzirano će djelo zasigurno biti korisno i široj stručnoj javnosti, bez obzira na to je li riječ o sadašnjim ili potencijalnim menadžerima ekonomske struke ili pak onima koji samo žele osvježiti relevantna znanja iz područja marketinga i strateškog upravljanja. prof. dr. sc. Nikša Alfirević, Ekonomski fakultet Sveučilišta u Splitu ... Originalna obrada aktualnih sadržaja, koja uključuje i studije slučajeva, daje potrebnu inter-disciplinarnost proučavanju marketinga kako u profitnom, tako i u neprofitnom sektoru. .... Knjiga je koncipirana tako da čitatelju na metodičan, jasan i jednostavan način predoči problematiku i istodobno ga potakne na razmišljanje (pitanja za raspravu navedena pod naslovom Za one koji žele znati više) te zainteresira za daljnje proučavanje problematike (navođenjem ključnih autora i preporučene literature na kraju svakog poglavlja). Studentima će poslužiti kao priprema za tržište rada.

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OSNOVE STRATEŠKOG MARKETINGA

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