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Homepage Items Books College Textbooks Humanities & Social Sciences STRATEŠKO KOMUNICIRANJE DRŽAVA (komplet 1-2)

STRATEŠKO KOMUNICIRANJE DRŽAVA (komplet 1-2)

Code: 438011
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Published: 2021
Country: Croatia
Language: Croatian
Binding: Hardcover
Number of pages: 2 sv.
Dimensions: 28 cm
ISBN: 9789538289408
Publisher: SYNOPSIS
Price
$ 68,24

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About the Book
"Strateško komuniciranje država" nova je knjiga profesora Bože Skoke. Riječ je o monumentalnom izdanju u dva dijela, posvećenom javnoj diplomaciji, nacionalnom brendiranju i međunarodnim odnosima s javnošću te područjima i primjene i hrvatskim iskustvima. Nakladnik knjige je Synopsis (Zagreb - Sarajevo), a sunakladnici Plejada i Edward Bernays visoka škola za komunikacijski menaždment iz Zagreba. Ovaj sveučilišni udžbenik objedinjuje teorijska i praktična znanja vezana uz državu kao komunikacijski subjekt u međunarodnim odnosima. Koncept zemlje podrijetla; meka moć; nacionalni identitet i imidž; interkulturna komunikacija; javna, gospodarska i kulturna diplomacija; međunarodni odnosi s javnošću; globalni mediji; nacionalno brendiranje; nositelji strateškog komuniciranja država; uloga kulture, kreativne industrije, turizma, sporta, načina života, lidera i gastronomije u promociji država te razvoj hrvatske javne diplomacije - samo su neke od tema kojima se bavi ova knjiga. Uz bogat pregled teorijskih pristupa i koncepata, originalan vlastiti prinos autora u razumijevanju tog fenomena i kreiranju novog modela upravljanja nacionalnim identitetom i imidžom u svrhu postizanja međunarodnog ugleda, knjiga donosi i studije slučaja te primjere dobre prakse iz cijelog svijeta, kao i priloge vodećih hrvatskih i svjetskih stručnjaka, koji pišu o primjeni strateškog komuniciranja u praksi. Sve to ovaj sveučilišni udžbenik čini cjelovitim, nezaobilaznim i jedinstvenim u razumijevanju i primjeni strateškog komuniciranja država. A valja naglasiti kako je ovo je prvi udžbenik posvećen fenomenu država kao komunikatora u međunarodnim odnosima, odnosno strateškom komuniciranju država, u ovom dijelu Europe, a po pristupu i načinu prezentacije sadržaja jedinstven je i u globalnim okvirima - ističu recenzenti.
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In Croatia and Slovenia delivery costs 4 € | 30,14 kn. For orders over 55 € | 414,30 kn, delivery is free. For more information about delivery costs in Croatia, as well as other countries, check our Delivery Price List.

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