TWO BEATS AHEAD: What Great Musical Minds Teach Us About Creativity and Innovation

Featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more, Two Beats Ahead shows us what the musical mind has to teach us about innovation. Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It isn’t a coincidence that some of the world’s most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs. In Two Beats Ahead, Hendrix and Panay interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with Timberlake about the importance of demoing and discuss the essentials of acute listening with Iovine. Readers will learn the secrets to maximizing results in a collaboration from Beyoncé and Williams, learn the importance of experimentation from musical pioneers Heap and Radiohead, and have a front row seat in a conversation about producing with Burnett and Shocklee. Offering clear and concise mindsets that any entrepreneur or innovative thinker can put into practice, this one-of-a-kind business book shows how to thrive in an evolving world from some of the top creative geniuses of our time.