Homepage Items Books Humanities & Social Sciences Computing & Information Technology ENGAGING YOUR COMMUNITY THROUGH ACTIVE STRATEGIC MARKETING

Kendrick Terry

ENGAGING YOUR COMMUNITY THROUGH ACTIVE STRATEGIC MARKETING

Code: 256208

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Published: 2021

Country: Great Britain

Language: English

Binding: Paperback

Number of pages: 198

Dimensions: 24 cm

ISBN: 9781783303830

Publisher: FACET PUBLISHING

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About the Book
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About the Book

Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. Whether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.

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ENGAGING YOUR COMMUNITY THROUGH ACTIVE STRATEGIC MARKETING

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