Homepage Items Books Business & Economics ETIČKA KLOPKA: mitovi o društvenoj odgovornosti poduzeća

Curcio (ur.) Renato

ETIČKA KLOPKA: mitovi o društvenoj odgovornosti poduzeća

Code: 412727

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Published: 2007

Country: Croatia

Language: Croatian

Binding: Paperback

Number of pages: 132

Dimensions: 20 cm

ISBN: 978-953-7177-19-5

Publisher: TIM PRESS

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About the Book
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About the Book

Industrijsko se društvo proširilo i njegova je kronična neuravnoteženost postala planetarnom. Ušli smo u vrijeme za koje je znakovita činjenica da najveća poduzeća projektiraju sama sebe po mjeri svijeta. Žele biti globalna. Rast profita i vrijednosti dionica ostaju nedvojbeno hipnotičko središte njihova zanimanja, ali sve veću pozornost pridaju i stvaranju povoljnije slike o sebi u javnosti. Zašto bi ta prezentacija samoga sebe 'etičnog, pravednog i odgovornog', premda pod vlastitim zaštitnim znakom koji potrošačima nude velika planetarna poduzeća, trebala ostati izvan tržišta? S druge strane, mogu li tvrtke ostati odgovorne samo prema svojim dioničarima? Odgovor na ta pitanja nude rezultati sociološkog istraživanja koje je provedeno 2005. i 2006. godine u Milanu, a realizirali su ga zaposleni u multinacionalnim trgovačkim lancima Auchanu, Carrefouru, IperCoopu i u Esselungi. Ovdje se, polazeći od osobnih iskustava, pokušalo suočiti s onim što je zapisano u 'etičkim kodeksima' spomenutih tvrtki, s onim što su te tvrtke učinile u stvarnosti: kako su se odnosile prema radnicima, kupcima i dobavljačima, a kako prema okolišu i genski modificiranoj hrani.

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In Croatia and Slovenia delivery costs 4 € | 30,14 kn. For orders over 55 € | 414,30 kn, delivery is free. For more information about delivery costs in Croatia, as well as other countries, check our Delivery Price List.

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ETIČKA KLOPKA: mitovi o društvenoj odgovornosti poduzeća

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