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Homepage Items Books Humanities & Social Sciences Language & Linguistics OD MONARHIJSKE REKLAME DO QUEER LINGVISTIKE: semiološki i jezikoslovni ogledi

OD MONARHIJSKE REKLAME DO QUEER LINGVISTIKE: semiološki i jezikoslovni ogledi

Code: 428391
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Published: 2014
Country: Croatia
Language: Croatian
Binding: Paperback
Number of pages: 203
Dimensions: 19,5 cm
ISBN: 9789532491333
$ 18,10

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About the Book
Knjiga je sastavljena od šest eseja koji iz različitih jezikoslovnih i semioloških perspektiva ispituju proizvode i učinke ljudskih jezičnih i, općenito, znakovnih praksi. Obrađene teme su reklame unutar turističkog diskursa koji se promatra kao jedan od tipova društvenog diskursa tj. riječ je o analizi slogana turističke kampanje Tako lijepa tako naša / Kad srce kaže l(j)eto kaže Hrvatska / Jadran i parafraza na njih koje su se pojavljivale u medijima neposredno nakon njezina lansiranja; analiza novinskih reklama iz razdoblja od druge polovice 19. stoljeća do raspada Austro-Ugarske Monarhije koje su izlazile u Puli iz perspektive lotmanovske semiotike kulture; ispitivanje odnosa između materinjeg jezika i nacionalnih identiteta u višejezičnom i multikulturnom kontekstu suvremene Istre iz perspektive kritičke analize diskursa; poglavlje o feminističkoj lingvistici bavi se ponajprije njezinim odnosom prema srodnim lingvističkim disciplinama (sociolingvistika, analize diskursa, konverzacijska analiza), a zatim se izlažu njezini pristupi i odabrane teme kojima se bavi - odabrani jezični problemi koje pokušava interpretirati i riješiti ilustriraju se i na primjeru hrvatskog jezika; poglavlje o queer lingvistici nastavlja se na prethodno poglavlje kao što i sama queer lingvistika na određen način proizlazi iz feminističke kritike jezika, izložena su njezina tri temeljna pristupa (odnos jezika i spolnosti kao identiteta, odnos jezika i spolnosti kao žudnje, odnos jezika i spolnosti kao stila). Sve navedene teme povezuje uvodno poglavlje o sociosemiotici i lingvistici.
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